5 Things Traditional Mattress Retailers Do Not Want You To Know
Let’s face it, shopping for a mattress is frustrating and confusing, leaving you exhausted to purchase a product that should make you feel rejuvenated. There's a lot of information out there about mattresses - some of it is true, and some of it is not. As a shopper, it can be tough to know who to trust, what to believe, and what's best for you and your family. In this blog post, we'll empower you with five things mattress retailers don’t want you to know and give you the straight scoop on what you need to know. So grab a cup of coffee and get comfortable - let's get started!
#1 - Traditional mattress retail chains often push unnecessary products and services, and as a result, are not always concerned with what is best for you. They are in the business to make money and pay their salespeople commission to push higher margin products. Even if they claim to not have commissioned salespeople, they might pay a store bonus on monthly sales their entire sales team generates. Beware, if they have salespeople, you are paying their commission. So if you choose to shop at a traditional mattress retailer, make sure you’re getting your value from the salesperson or you will be throwing money away.
Alternative - Sleepology has reimagined the mattress shopping experience. They believe you shouldn’t have to pay a salesperson commission on a product you just need to experience. Sleepology’s staff-less stores provide a welcoming environment where you can experience the most trusted and premium sleep brands in peace, without a haggling salesperson. The knowledge center empowers you with information about sleep wellness, how to shop for a mattress, and the latest sleep technology from the best brands like Tempur-Pedic, Sealy Posturepedic, and Stearns & Foster. And if you ever need to reach someone, they are available through chat, text, email, phone, scheduling an in-person appointment, or even joining a monthly in-store event where a representative from Tempur-Pedic, Stearns & Foster, or Sealy will be onsite to answer any questions.
#2 - Mattress retailers will cram dozens of mattresses in a showroom, making it confusing to navigate. Additionally, they will use an array of colored pillows, foot protectors, and signage that only add to the confusion. As a mattress shopper, the odds of choosing your perfect bed from a sea of mattresses outfitted in a carnival of colors is extremely low. You should be concerned about purchasing from a store that makes mattress shopping so confusing you're forced to ask a salesperson how to simply navigate the store.
Alternative - Sleepology empowers shoppers to navigate their store and website autonomously through merchandising by primary suite, guest suite, and children’s suite. This allows you to navigate mattresses autonomously based on the room of your needs. With a curated selection of the latest sleep technology, they offer choices without confusion, so you can discover your perfect mattress with ease. Additionally, they conveniently identify product based on sleep needs and customer favorites so no matter how you prefer to shop, you can do so without requiring a salesperson.
#3 - Mattress retailers want you to think their salespeople are “experts” that you need to make an informed mattress decision. However, it takes years of research to become an expert in any field, and with high turnover in retail, very few should be considered true experts. Having shopped at hundreds of mattress stores, I always hear conflicting information between salespeople. Even salespeople from the same retailer provide shoppers with conflicting information. The truth is, with the power of the internet, shoppers are more informed than ever and should not rely on the opinion of a salesperson to make things complicated or confusing.
Alternative - Sleepology’s sleepologists do not spend time selling in stores, but rather listening to customer reviews, researching sleep, and learning about latest sleep technology. With nearly two decades of learning and listening, they focus their time on curating the best mattress selection from the most trusted and premium sleep brands, while empowering you with objective product information directly from the brands that design the world’s best sleep products like mattresses, pillows, toppers, mattress protectors, and bed sheets.
#4 - As a sales technique, mattress retailers are quick to offer same day or next day delivery, but buyers beware. The only way retailers can provide same day or next day mattress delivery is by storing inventory in warehouses in advance. Sometimes, this product has been sitting in storage for months. At some facilities, mattresses are stacked upright where they can fold over, jeopardizing the quality of the materials and integrity of the mattress. At other facilities, they are flat stacked on top of each other causing compression of the mattress’s pressure relieving comfort layers. Additionally, temperature and humidity levels in warehouses can degrade the quality of the mattress. We all want our mattress as quickly as possible, but in the case of same day or next day delivery it comes at a cost.
Alternative - Within seconds of purchasing from Sleepology, your order is sent directly to the brand who gets to work on making and delivering your product. Sleepology’s partnership with the most trusted and premium sleep brands ensure you receive a fresh mattress that hasn’t been mis-stored in a hot and humid warehouse. Sure, it may take a week or two for your product to be delivered but you will be sleeping on a fresh, quality, brand name mattress for years to come.
#5 - Mattresses are an investment, and like any investment, shoppers want the best value. However, some mattress retailers take advantage of shoppers by overcharging. Here’s how. First, the largest conglomerate mattress retailer has over 2,500 stores. With so few alternatives, they command a higher price. They offer fake incentives like a free adjustable base, but then charge an outrageous delivery fee to set it up. For example, a "free" $399 adjustable base may cost them ~$150, which is the same price they will charge for delivery.
Additionally, the name of mattresses vary from retailer to retailer, making it difficult to compare. In doing so, they get around “price matching” or require the shopper to do the dirty work of comparing between retailers. This name game allows retailers to price mattresses artificially higher so that discounts appear to be greater. This leaves shoppers more confused than when they started. As a result, nearly 40% of shoppers give up on shopping for a new mattress after starting the process. At the end of the day you want the best value for your investment. Is that too much to ask? We don't think so.
Alternative - Sleepology’s Price Predictor™ technology scans across retailers for the best price, comparing names and specifications so you do not need to compare mattresses between stores. The price you pay is the lowest price across all retailers. Additionally, some retailers offer incentives like free delivery, gift with purchase, free financing, free haul away of your old mattress, and other incentives. The Price Predictor™ also recognizes these incentives, applying them to your purchase even if the best incentives come from a retailer that does not offer the lowest price. Sleepology can give you the best value because they do not have salespeople, warehouses, delivery teams, or a large corporate overhead. Therefore passing the savings on to you. This shopping technology is free to use. It works automatically when you check out, saving you time and money.
So before you go out and purchase a new mattress, be sure to keep these five things in mind. And if you're looking for an alternative to traditional mattress retailers, Sleepology is a great place to start. Where sleepologists have curated the best selection of mattresses from the most trusted premium sleep brands and the Price Predictor™ ensures you receive the best value without being oversold. Visit Sleepology online at shopsleepology.com or in store today and enjoy discovering your perfect mattress and a best night’s sleep.